The thinking brand’s crumpet.

That’s probably the best way to describe me. See, I’m primarily a writer. I’ve written out-of-home campaigns, advertorials, social media captions, email newsletters, product descriptions, an error 101 page, radio comedy scripts, the care label of a jacket, and even a song.

But I’ve also designed an elaborate puzzle, produced a podcast, edited a brand magazine, and curated an exhibition.

So let’s go with the crumpet thing.

A few crumbs.

Here’s some of my work. It’s pretty much all about spectacles, but there’s also a video reframing AI services for a global consultancy. Versatile, hey?

Barmy on the crumpet.

Here are some people who have enjoyed my words.

Come butter me up.